I was just minding my own business, doing my daily Beauty Bay search when I stumbled across this new, unique brand. I will be the first to admit that packaging and catchy names are what entice me to learn more about a product – perhaps why I clicked on this particular one.
Usually the title of our blogs give away the topic, however this isn’t a brand that most would have come across; in fact it’s extremely difficult to find much information about the company!
So, what is it you ask? ‘It’s Skin’ is a Korean brand that are creating products that ‘really work’. Their Concept: Clinical + Skin = Solution. I would really encourage you all to take a look at their website as it’s really quite interesting!
The product that Beauty Bay are actively advertising are their Super Serums. They claim to offer the ultimate complexion enhancing solutions in a colourful little bottle. It was actually pretty hard to navigate through the products as they don’t really explain or decipher between each serum. There are 8 serums available, all targeted at different skin types.
As I wanted to try just one of these elixirs, I went for the middle man; ‘It’s Skin Power 10 Formula VE Effector‘. This is a vitamin enriched serum designed to boost elasticity, smoothness and increase overall skin protection.
I love the packaging of this product, it feels heavy, looks great and the pipet is extremely useful! I like to apply a few drops directly to my face and massage it in using upward circular motions. Be warned, this sinks into the skin quickly and you can feel an instant tightening of the skin (in the best way possible). The formula is extremely light, almost like slightly congealed water and there is hardly a scent – this is much appreciated! The product is clear with little white specs; these dissolve when the product is worked into the skin.
Overall, I think this is a really exciting brand and I can see it really taking off in the beauty industry! Just the idea of new formulas designed for specific skin needs is very exciting (not to mention how affordable this line is). I will certainly be purchasing more of these serums just to compare the differences and mainly because I like the concept.
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